Yaris Giveaway Campaign

BRIEF

Peter Kittle Toyota required a promotional campaign showcasing their upcoming Christmas giveaway, offering one lucky buyer the chance to take home a brand new 2020 Yaris.

APPROACH

In response to the brief, we developed a broad reach strategy across offline and online media to generate awareness. To achieve this, we utilised outdoor, radio, social and digital advertising and designed bold, engaging creative to capture our audience.

OUTCOME

The campaign was a great success and recieved a wide amount of exposure throughout the multiple media channels used.